Celestial Scent is a luxury fragrance brand based out of the Netherlands offering high-quality perfumes at an affordable price. For now, the brand has been focused on the European and looking to expand internally. Their mission is to make premium fragrances accessible to a wider audience.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Celestial Scents approached us to modernize their website to fully embody their refreshed brand identity. The challenge was to digitally translate the emotion, elegance, and distinctive olfactory universe of the brand, while simplifying navigation and facilitating key user actions (exploration, ordering, and contacting).
What did
Socialoop do
Our approach focused on emotional and aesthetic immersion. We entirely reimagined the user experience through a soft, fluid, and elegant visual interface inspired by the brand’s sensory universe. By placing ourselves in visitors’ shoes, we identified their key expectations: feeling the story behind each fragrance, understanding the brand’s promise, and easily accessing products or services. The website thus features:
Clear product and service hierarchy
Subtle, poetic art direction inspired by luxury and well-being codes
Gentle transitions and delicate animations enhancing storytelling
Storytelling centered around the art of perfumery and self-care.
For Celestial Scents, we mobilized our West African (Benineses and Ivorians) talents to create a luxurious digital universe at an optimized cost, ensuring the brand achieves affordable excellence.
The Results
- Strengthened and enhanced brand image
- Smoother, more emotional customer experience
- Redesigned navigation optimized for conversion and exploration
- Bridging the sensory and digital worlds
