Putting technology at the service of people through a tailor-made, experience-driven redesign.
The Kilted Consultant is an independent consultancy specializing in Zendesk optimization and customer service strategy. Led by Jason, the consultant focuses on helping SMEs and customer service teams improve their operational efficiency, enhance customer interactions, and drive business growth through tailored Zendesk solutions. Combining technical expertise with a distinctive personal brand inspired by Scottish heritage, The Kilted Consultant delivers personalized, approachable, and effective consulting services designed to strengthen client relationships and streamline customer support operations.
The Challenge
The Kilted Consultant, an independent expert specializing in Zendesk optimization, contacted us to fully revamp his website. The objectives were clear: clarify his technical service offerings, reinforce trust in his expert standing, and create a fluid, professional experience. The original site was overly simplistic, lacking a clear value proposition and failing to effectively communicate his expertise or stand out from established competitors.
What did Socialoop do
Using a user-centered approach, we created a site combining simplicity, efficiency, and conversion-focused design. Targeting SMEs and customer service managers, we developed a clear, modern interface allowing visitors to quickly understand:
Who the consultant is
What he offers
Why he’s the ideal partner for Zendesk-based growth
Central to the redesign was reinforcing Jason’s unique identity through “The Kilted Consultant” branding:
Custom avatars of Jason in his iconic kilt for a memorable, human touch
Subtle visual nods to Scottish culture
Balanced professionalism and personality with clean design, bold typography, and nature-inspired visuals
The site incorporates intuitive calls-to-action (free consultation, brochure downloads, Calendly appointments) with clear navigation between offerings, process details, and testimonials.
Collaborating with our West African (Benineses and Ivorians) developers allowed The Kilted Consultant to benefit from international technical expertise with unbeatable value, ensuring a perfect balance of quality, accessibility, and authenticity.
The Results
- Increased online appointments via Calendly
- Clarified service offering and clearer positioning
- Enhanced brand image in a competitive consulting market
- More engaging, memorable user experience
