Highlighting Ivorian rice through a warm, clear, and committed digital showcase.
Socom-CI is a leading player in Côte d’Ivoire’s rice industry, committed to promoting high-quality local rice and supporting local producers. The company provides a wide range of rice products catering to both local and global tastes, emphasizing sustainability, authenticity, and tradition.
Average ROI
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The Challenge
Socom-CI, a major player in the rice industry in Côte d’Ivoire, entrusted us with a complete overhaul of their website in 2021. Their ambition was to develop a modern platform reflecting their local values, improving product accessibility, and highlighting their commitment to local producers and the broader industry.
The previous website appeared outdated, visually unengaging, and failed to capture the dynamic, uniquely Ivorian spirit of the brand. It also did not effectively facilitate contacts or orders.
What did
Socialoop do
We created an authentic, accessible, and impactful website, faithful to Socom-CI’s identity. The UX was designed for simplified navigation, especially toward key pages: “Our Products,” “Our Local Rice,” “The Company,” and “Order.”
The visual identity was inspired by Ivorian culture and the brand’s core values:
Local iconography showcasing rice farmers and products
Warm visuals evoking local authenticity, tradition, and modernity
Responsive design ensuring fluid navigation across mobile, tablet, and desktop
Clear, accessible order forms
A key advantage of our model: collaborating with developers based in West Africa (Benineses and Ivorians) enables our clients to benefit from high-quality work aligned with international standards while significantly reducing costs, providing a strategic means to secure professional solutions at accessible rates.
The Results
- Modernized brand image maintaining local authenticity
- Improved visibility of Socom-CI's social commitments
- Enhanced visibility for products (local and global rice varieties)
- Streamlined online ordering process
