Transforming lives through the experience of combat: an intensive, supportive, and accessible program for all.
White Collar Fight Club offers an inclusive, intensive boxing and Muay Thai training program designed for professionals and novices alike. Participants undergo an eight-week training journey culminating in a high-energy charity fight night. WCFC emphasizes community building, personal development, and charitable giving, transforming participants’ lives through physical and mental empowerment.
Average ROI
Success rate of bot case completion
The Challenge
White Collar Fight Club (WCFC) approached us to modernize and reinvigorate their website, aiming to better showcase their unique concept: an eight-week boxing or Muay Thai training program accessible to all, culminating in a major charity fight night.
The existing site failed to convey the energy, inclusivity, and strong community spirit central to the WCFC experience, nor did it clearly outline the participant journey from registration to event involvement.
What did
Socialoop do
We developed a dynamic and impactful interface enriched with compelling visuals and inspiring messages. Each section was designed to immerse visitors in the WCFC experience: commitment, self-improvement, community spirit, and charitable support.
The user experience focused on:
An immersive homepage with powerful messaging (“Your fight starts here”)
Fluid navigation highlighting key information: program details, testimonials, FAQs, and registration
Prominent placement of fighter testimonials to establish immediate emotional connections
Direct and clear calls-to-action (registration, ticket purchases, contact)
Our collaboration with West African (Benineses and Ivorians) developers allowed us to offer premium-quality digital experiences at significantly reduced costs, making exceptional design accessible for brands aiming for both excellence and budget control.
The Results
- Increased registrations for upcoming training camps
- Enhanced visibility of partnerships with charitable organizations (e.g., CALM)
- Modernized brand image aligned with expectations of a professional, committed, and community-focused audience
- Improved inclusive and community-oriented storytelling
