Bridging Sustainability &
Industry
In our collaboration with Greenops Consulting, we faced the challenge of combining two distinct ideas—industrial manufacturing and environmental sustainability. This case study highlights how we created a brand and website for Greenops that successfully blends these concepts, appealing to both industrial leaders and sustainability advocates.
About Greenops
Green0ps Consulting specializes in providing decarbonization solutions for hard-to-abate industries such as cement, lime, and glass. Their expertise spans large-scale industrial projects, operational optimization, and digital transformation, all aimed at reducing environmental impact while improving efficiency and profitability.
The challenge
The core challenge of this project was finding a way to seamlessly blend two seemingly opposing concepts: the rugged, industrial nature of cement and materials manufacturing with the forward-thinking ideals of environmental sustainability. Greenops needed a brand that spoke to decision-makers in heavy industries while also highlighting its commitment to decarbonization and greener business practices.
Our task was to create a unified, coherent identity that balanced these dual focuses without compromising either message.
Services Used:
A few snapshots of
The Process
The Greenops Consulting website is designed to be both impactful and approachable, reflecting the company’s dual mission of industrial strength and environmental responsibility. Built with a modern, minimalistic aesthetic, the site balances clean lines and open spaces with strategic splashes of green—a nod to Greenops’ commitment to sustainability. Every design element is crafted to communicate expertise and trust, appealing to decision-makers in heavy industries while also resonating with eco-conscious stakeholders.
To address the challenge of blending industrial strength with sustainability, we developed a cohesive design that highlights both elements in a balanced and visually engaging way. The hero section of GreenOps Consulting’s website is a prime example of this fusion, showcasing a harmonious contrast between heavy industry imagery and natural elements.
The GreenOps Consulting menu bar is strategically designed to provide clear, organized access to key service areas—Decarbonization, Digitalization, Project Management, and Operational Excellence—catering directly to their industrial audience. By dividing services into specific categories, the menu helps users quickly navigate to solutions tailored to their needs, whether they’re focused on boosting productivity or implementing sustainable practices. The straightforward language and minimalistic design reinforce Greenops’ expertise and commitment to actionable results, while the green highlight subtly emphasizes the brand’s focus on sustainability.
The Solutions page on the Greenops Consulting website effectively presents the company’s comprehensive range of decarbonization services in a structured, client-focused manner. The bold title, “All Inclusive Decarbonization Solutions,” sets the tone, immediately positioning Greenops as a one-stop resource for cement and materials producers committed to sustainable transformation.
Each solution is presented with direct, industry-specific terminology, making it easy for decision-makers to identify the specific support they need. Dividing the offerings into individual tiles also enhances readability and navigability, allowing users to quickly locate services related to cost optimization, project lifecycle management, or digitalization. The overall layout balances text and visuals, which keeps the page engaging while avoiding overwhelming the viewer with dense information.
The “About Us” page showcases the company’s expertise and values with a focus on credibility and culture. The Key Successes highlights major achievements, like leading large-scale carbon capture projects, establishing Greenops as a trusted leader in industrial decarbonization.
Additionally, the Leadership and Experience section shines a spotlight on Akhilesh Gupta, Greenops’ founder, whose extensive background in sustainability and digital transformation is pivotal to the company’s mission. Through a professional timeline and a personal statement from Gupta, this segment adds a human element, grounding Greenops’ ambitious goals in real-world expertise and vision.
This section of the Greenops Consulting website highlights the leadership and vision of Akhilesh Gupta, Founder and General Manager, grounding the company’s mission in his extensive industry expertise. The professional timeline offers snapshots of his career progression, showcasing roles where he led digitalization and carbon reduction initiatives across the cement and lime industries, building a solid foundation of technical and strategic leadership.
This section is crucial for building trust with prospective clients, as it demonstrates that Greenops is led by someone with a proven track record and deep commitment to sustainable innovation. By highlighting Gupta’s journey and achievements, Greenops emphasizes its expertise, credibility, and dedication to meaningful change within hard-to-abate industries, giving clients confidence in the company’s ability to deliver impactful decarbonization solutions.
The contact options are well-organized into categories—General Inquiries, Consultancy Inquiries, and Partnership Inquiries—making it easy for potential clients and partners to reach the right team directly. This segmentation reflects Greenops’ commitment to responsive, personalized service. The contact form below is simple and to the point, requesting only essential information, which encourages user engagement without feeling cumbersome.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
