The Kilted Consultant
When you’re running solo as a business, one of the key things that will help you establish yourself in your industry is to hit the scene personal brand people will remember you by.
The following case study explores how we did this, and how your business can become top-of-mind for any prospect in your industry moving forward.
About The Kilted Consultant
Jason, the founder of The Kilted Consultant, helps businesses improve their customer service using Zendesk, a popular support software used by companies like Airbnb, Shopify, and Uber to manage customer inquiries. Recently, The Kilted Consultant was launched as a brand of it’s own to establish an online presence as the go-to expert for Zendesk consulting.
The challenge
Jason’s original landing page was simple and lacked a clear value proposition, which made it difficult to showcase his expertise as a high-level Zendesk consultant. The main challenge was creating a professional well-designed online presence that could attract higher-paying clients who needed a Zendesk implementation.
His website didn’t differentiate him from the more established consultants, making it harder to stand out in the market. Our aim was the following: Creating a branded landing page that would act as a funnel to convert visitors into qualified leads, rather than relying solely on referrals for business growth.
Services Used:
- Web Design
- UX Design
The Process
Business impact
One of the key elements of the redesign was embracing Jason’s unique identity as “The Kilted Consultant.” We created custom avatars of Jason in his signature kilt, which gave the site a friendly and approachable feel while still maintaining a professional tone. These avatars were sprinkled throughout the page to reinforce his personal brand, making the site feel more engaging and memorable.
For the landing page designed a modern, clean layout where we wanted to balance professionalism with personality. You can see this with our use of nature based visuals, sharp typography, as well as the use of the custom made avatar which created a sense of trust and expertise. We also integrated Jason’s Scottish heritage by using subtle references to the scottish highlights, and of course the iconic Kilt, and add that memorable touch to make the site stand out.
The content on the landing page was tailored to speak directly to the pain points of Jason’s potential clients. We clearly laid out the common challenges businesses face when working with Zendesk and demonstrated how Jason’s services could solve those problems. Each section was accompanied by a strong call-to-action, encouraging visitors to take the next step—whether that was scheduling a consultation or downloading a brochure.
The content on the landing page was tailored to speak directly to the pain points of Jason’s potential clients. We clearly laid out the common challenges businesses face when working with Zendesk and demonstrated how Jason’s services could solve those problems. Each section was accompanied by a strong call-to-action, encouraging visitors to take the next step—whether that was scheduling a consultation or downloading a brochure.
To make it easy for potential clients to understand what Jason offers, we structured his services into simple, easy-to-digest packages. Whether a company was just starting out with Zendesk or needed advanced optimization, they could easily find a solution that suited their needs. Testimonials from past clients were also featured to build credibility and trust.
And finally, we wanted to finish the flow of the website with Jason’s key certifications and main client logos which will provide the final confirmation to all landing page visitors that Jason can, firstly, solve relevant issues the visitor has, and secondly, can be trusted to solve that problem as he has successfully completed previous projects work with high profile clients.
The Kilted Consultant: Final Results
The ultimate goal for The Kilted Consultant’s brand and website was to create a personalized, professional experience that would engage visitors and effectively communicate Jason’s unique value as a Zendesk consultant. When the new website launched, we were thrilled to hear how well it resonated with his target audience and how it immediately started attracting interest from potential clients.
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Increased Engagement
- Stronger Personal Branding
- Improved Lead Generation
- Appealing to Higher-Paying Clients
